Life is a fashion and lifestyle concept store, which embraces all that is fun, cool, and creative. It is a place where the young at heart find things that bring out the child within and the "cool hunters" find the cool. The Life aesthetic is eclectic. Unique products from globally scouted young and up-and-coming labels sit alongside the established cool cult brands of the moment. From humorous t-shirts, cool hoodies, quirky dresses, imaginative accessories, amusing gadgets and furniture, Life strives to provide its customers with the cool fun creative things in life. Life is also committed to keeping diversity and creativity alive in Saudi Arabia thus we value and aim to create a place where we celebrate our local emerging artists and their creations. We embrace all kinds of talents from art, design, music, film, and photography. Our philosophy is to spot and expose local creative talents by providing them a space to expose themselves, showcase and sell their work as well as collaborating with Life on projects.